Most makeup advice starts with a product. The Midlife Makeup Method starts with you.

We consider:

• How your skin looks and feels now
• Your features, colouring and preferences
• The makeup you currently own
• What no longer seems to work
• The finish and level of coverage you enjoy
• How much time you realistically want to spend getting ready
• Your lifestyle, budget and everyday needs
• How you want to look—and, just as importantly, how you want to feel

This allows us to create guidance that is relevant to your real life rather than giving you another generic routine to follow.

The Midlife Makeup Method may be right for you if your old makeup no longer seems to sit or flatter as it once did.

• Your foundation feels heavier or less flattering than it used to
• Powder settles into lines or makes your skin feel dry
• Your eye makeup seems to close your eyes rather than lift them
• You are unsure which colours, textures or finishes suit you now
• Your makeup bag is full, but you still feel you have nothing that works
• You feel overwhelmed by beauty counters and conflicting online advice
• You have followed tutorials but cannot recreate the same result
• You want to update your makeup without looking overly made-up
• You would prefer a smaller collection of products that you understand and use
• You want personal guidance rather than another generic list

It is equally suitable for women who enjoy makeup and want to modernise their routine, and for complete beginners who aren’t sure where to start.

You do not need professional skills or a large makeup collection. Donna explains everything in a warm, relatable and easy-to-understand way.

You will receive:

• After purchase, you will receive the link to your in-depth Personal Profile Questionnaire - This gives you the opportunity to tell us, in detail, about your skin, routine, preferences, current products and makeup concerns. You will also be asked to upload photographs so we can understand your features and colouring more clearly.
• Your answers are carefully reviewed and used to create your personal makeup prescription.
• Carefully considered product, texture, colour and tool recommendations
• Guidance on what to keep, change or stop doing
• Access to the Midlife Makeup Method course
• Donna’s step-by-step lessons covering Prep, Perfect, Lift, Sculpt and Polish
• A clear route through the lessons and techniques most relevant to you

The aim is to give you a practical Method you can understand and use, not another overwhelming list of products.

Your curated Midlife Makeup Method course

Once your personal prescription has been prepared and approved, you will receive access to your Midlife Makeup Method course.

Donna will guide you through clear, relatable and easy-to-follow lessons based around the five stages of the Method:

Prep – Prepare your skin so makeup sits beautifully
Perfect – Create fresh, even-looking skin without heaviness
Lift – Open and brighten the eyes
Sculpt – Add soft shape and natural colour
Polish – Bring everything together effortlessly

Your prescription will help you identify the lessons and techniques most relevant to you, so you can concentrate on what will make a genuine difference rather than feeling overwhelmed.

Your Personal Prescription helps you to understand:

• The products and textures best suited to you
• Which shades and finishes to consider
• What may be making your current makeup feel less flattering
• What to keep, change or stop doing
• The tools that will make application easier
• The small adjustments likely to make the biggest difference
• How to create a routine that works for your face and lifestyle now

Our product guidance is not restricted to one makeup brand. Donna May London specialises in the tools that help you apply makeup beautifully, allowing your makeup recommendations to focus on what is genuinely appropriate for you and totally unbiased.

Your personal prescription and course access will normally be ready within 7–14 days of receiving your completed Midlife Makeup Method Personal Profile.

The preparation period begins when we receive your completed profile -not on the date of purchase.

We take this time because your recommendations are being carefully considered. This is a personal service, not an instant or computer-generated routine.

No. The Midlife Makeup Method is designed to help you make better choices - not encourage you to buy more for the sake of it.

Your prescription may recommend particular products, shades, textures or application tools, but you may already own items that work perfectly well.

We will help you understand what to keep, what may no longer suit you and where a carefully chosen replacement could make a genuine difference.

Makeup recommendations are not restricted to one brand. Donna May London specialises in practical application tools, allowing the makeup itself to be selected according to what is right for you.

How it works

1. Purchase your place

Once your order is confirmed, we will email you a link to create your Midlife Makeup Method Personal Profile.

2. Tell us about you

Complete your profile using the same email address you used at checkout. Give us as much relevant information as possible so we can understand your skin, routine and goals.

3. We review your profile

Your answers are carefully considered and your personal makeup prescription is prepared and checked.

4. Receive your prescription and course access

When everything is ready, we will email your personal prescription and your secure course-access details.

5. Put your Method into practice

Follow Donna’s clear lessons at your own pace and concentrate on the techniques selected for you.