Earn rewards every time you shop

Join our rewards program to earn Loyalty Points, unlock perks, and redeem rewards from your account.

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How rewards work

Join for free, earn Loyalty Points when you shop, then redeem them for rewards. Simple.

Join

Create an account to start earning points on every purchase.

Earn Loyalty Points

Earn Loyalty Points through purchases and all other eligible actions.

Redeem your rewards

Use your Loyalty Points toward available rewards.

Join rewards

Earn Loyalty Points when you shop

Every purchase can bring you closer to a reward

Qualifying purchases add Loyalty Points to your balance automatically.

Join to start earning

Redeem rewards

Turn Loyalty Points into rewards

Use your Loyalty Points toward available rewards like discounts, shipping perks, products, and more.

Join to view rewards

Ways to use Loyalty Points

Redeem Loyalty Points for rewards like discounts, shipping perks, products, and more.

10% off coupon

350 Loyalty Points

£5 off coupon

500 Loyalty Points

£10 off coupon

1,000 Loyalty Points

£25 off coupon

2,500 Loyalty Points

Join to view rewards

Ways to earn Loyalty Points

Earn Loyalty Points through purchases, account activity, referrals, and more.

Follow on Instagram

50 Loyalty Points

Like on Facebook

50 Loyalty Points

Signup

100 Loyalty Points

Add your birthday (30 days prior) to receive extra points 🥳

500 Loyalty Points

Place an order

3 Loyalty Points for every £1 spent

Join to start earning

Refer a friend

Share rewards with friends

Invite friends to shop and earn rewards when they make a qualifying purchase.

You get

£5 off coupon

They get

£5 off coupon

Get your referral link

VIP tiers

Earn Loyalty Points and move through tiers to unlock more member benefits.

Bronze

Earn 0 Loyalty Points

Silver

Earn 750 Loyalty Points

Gold

Earn 1,250 Loyalty Points
Loyalty Points 100 Loyalty Points 200 Loyalty Points
20% off coupon
Join rewards

Rewards program FAQs

Learn more about earning Loyalty Points, redeeming rewards, referrals, and member perks.

HOW CAN I EARN LOYALTY POINTS?
There are various ways you can earn loyalty points. A 3 points are issued for every £1 you spend across our website, 100 points for signing up to our loyalty account, 50 points for following us on Instagram or we also award 500 points when it is your birthday. 🎈
HOW CAN I REDEEM MY LOYALTY POINTS?
Sign into your account by clicking onto the pink Earn loyalty Points button (or shopping bag icon with small heart If you are on a mobile) which can be found on the bottom left of the screen. Once signed in, you will see how many points are available to you. The minimum number of points needed to redeem is 500 points for a £5 money off voucher. If you click the button 'ways to redeem' it will then offer you coupons available to you. Click the pink redeem button adjacent to the available discount and it will offer you a code to use at checkout. Please remember that to enter the code, you must continue through checkout rather than using an instant Apple Pay option, as it will by-pass the opportunity to add in your coupon. Once the coupon is added, you can then choose Apple Pay as your preferred payment method.
CAN I USE MY DISCOUNT VOUCHER ALONGSIDE OTHER DISCOUNTS?
Vouchers may not be combined or used with other code offers.
WHAT IF I REFER A FRIEND TO DONNA MAY LONDON?
If you refer a friend by using the referral link in your account, your friend will get £5 off their first purchase with us and as soon as they make their purchase, you will be sent a £5 discount code also! Go spread the word!